I associate it with the car number registration system in Malaysia. It is indeed an expansive endeavor to acquire such good numbers where the owners have to tender and keenly compete for highest bids.
The organizer may consider having special photo sessions for runners with special bib numbers. I am sure that would be a much sought after programme by the runners. Besides, the extra money collected by the organizers would either be contributed to charitable organizations or increase the fees income for organizing the event.
As to how much is the fair minimum tendering price, we can work out a simple formula: while the car number plate would be there prominently display for an average of 10 years, the bib numbers are only display for about few hours depending whether it is a 10km or half or full marathon. Just distribute on a pro-rata basis with the effective hours of display, that would be the base tendering price.
Successful bidders for BKS series: Number 1 at RM 70,000; number 10 at RM 11,200 !!!
Here are a few recommendations of the special numbers:
0000, 1111, 2222 to 9999 = The tasteful, intelligent and sophisticated runners
8888 = Businessman runners
0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 = The aspiring runners (trying to be top 10 finalists)
007 = Action-pack runners
5354 = Don't-give-a-damn runner (direct translation: neither here nor there)
9394 = Outgoing and charismatic runner (direct translation: play here, play there; playboy number)
3268 = Businessman runner (direct translation: businesses prosper)
1197 = Have s** will travel runner (direct translation: every day play male geni***)
So, organizers and runners, what do you think?
Do click here for previous posting on tendering car registration number.
By KC :-)